About Sam Hale,

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I bring a unique blend of performance coaching and counseling expertise to my work with athletes, performers, and teams. I hold a Bachelor’s degree in Psychology from the University of North Texas, along with a Master’s Degree in Sports Psychology and a Master’s Degree in Counseling from East Central University. I am also a Certified Mental Performance Consultant through the Association for Applied Sport Psychology.

I am dedicated to helping athletes and teams perform at their highest level by strengthening the mental side of performance. I work across a wide range of sports, guiding individuals and groups in building confidence, sharpening focus, and developing the consistency needed to compete at their best.

Through Launch Sports Performance, I provide structured, individualized coaching designed to help athletes overcome negative self-talk, manage pressure, and create meaningful, goal-driven paths for success. I also work with teams to enhance communication, build trust, and develop a strong performance culture. My approach is practical and results-focused, equipping athletes and teams with tools they can apply immediately in training and competition.

I work with athletes from middle school through professional levels, helping them develop the mindset, resilience, and mental skills necessary to perform with confidence and composure, both in sport and beyond.

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In my role at Launch Sports Performance, I lend my considerable blend of experience as a therapist, coach, and neurofeedback provider in order to help Launch Sports clients truly find their next level. I have a Master’s Degree in Counseling from Oklahoma State University and am a Licensed Professional Counselor. I have been a practicing counselor since 2010, and have been Board Certified in Neurofeedback by the Biofeedback Certification International Alliance for 8 years. Blending the power of neurofeedback to enhance athletic performance is an area in which I have particular expertise, and it has been my honor to work with Launch athletes to help them increase focus, control emotions, recover from stress more quickly, and overcome other barriers to peak performance.

As parents and professionals, it is our desire to bring you the very best, giving you the same dedication and quality services we expect for our own family. We look forward to serving you!